20th ANNIVERSARYBRIDAL CAMPAIGN
In developing social media content and email materials for the 20th Anniversary, I strategically present the brand's new design collection, accentuating each piece's unique features and shaping a distinct occasion for every dress through carefully edited videos. My focus lies in creating simple yet concise captions that resonate with the evolution of Jenny Yoo's image over time, with the goal of fostering heightened awareness and appreciation for the brand's timeless elegance.
Campaign Period
10.2022-Spring 2023 (promotional content)
Key Messaging
New Designs Celebrating Two Decades of the Brand
WEBSITE PROJECT: LOOKBOOKS & CAMPAIGNS MAKING
Caption:
A love letter to our hopelessly romantic brides —inside + out 💌 Which dress would you wear?
SIMPLE AND CONCISE CAPTIONS WITH VISUAL EXTRAVAGANZA
In shaping the story of Jenny Yoo Collection's designs, I played the roles of both caption creator and visual storyteller. The captions highlight the unique features of the bridal gowns and help brides envision special moments in these stunning creations. Paired with visuals, the design details come to life, creating a strong connection between the gowns and the making of unforgettable occasions. The aim of this collaboration is to smoothly blend captivating captions and visuals, showcasing the beauty of Jenny Yoo's bridal gowns while inspiring brides to find their perfect piece for their special moments.
Caption:
For the bride seeking classic, timeless elegance 🤍 Which dress would you wear?
CAPTURING ELEGANCE IN MOTION
Jenny Yoo Collection strategically leverages Instagram Reels as a primary visual medium for showcasing the gowns. Recognizing the unparalleled ability of videos to impeccably capture the essence of the designs, the Instagram posts prioritize the dynamic and engaging format of Reels. This deliberate choice allows me to present gowns with utmost precision, ensuring an immersive and captivating experience for the audience. The aim is to elevate the viewer's engagement and provide an unparalleled insight into the exquisite details and craftsmanship of Jenny Yoo Collection's bridal offerings.
Caption:
Dresses based on wedding venue 🤍 What venues should we show next?
AUDIO
The choice of music plays a pivotal role in enhancing the overall aesthetic and vibe of each post, creating a seamless blend with the brand's identity.
Caption:
Jenny on set + in her element 🤍 Follow us on TikTok for more BTS feat. Jenny!
A BACKSTAGE PASS WITH THE DESIGNER
The Instagram Reels consistently showcase an intimate behind-the-scenes perspective by featuring the designer and CEO. This intentional approach provides the audience with an exclusive glimpse into the creative process, capturing the essence of our campaign shootings. By highlighting the visionary behind the designs and the leader steering the brand, the aim is to foster a genuine connection with our followers.
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PRODUCT VIDEOS ON WEBSITE
The website showcases try-on videos for each product. These videos, personally captured on the event runway, serve as an endorsement of the showcased garments.
