THE BRIDESMAIDS PROJECT
Developing social media content for the bridesmaids anniversary by accentuating each piece's unique features and shaping a distinct occasion for every dress through carefully edited videos. My focus lies in creating simple yet concise captions that resonate with the evolution of Jenny Yoo's image over time, with the goal of fostering heightened awareness and appreciation for the brand's timeless elegance.
Key Messaging
Pushing Sales of Bridesmaids Dresses
WEBSITE PROJECT: LOOKBOOKS & CAMPAIGNS MAKING
Caption:
POV: Your bestie is getting married in a month. Which bridesmaid dress are you choosing?
INSTAGRAM: CHROMATIC NAVIGATION BY COLORS
The Instagram posts on Instagram for bridesmaids posts are categorized by colors and textures. Videos are deliberately edited by color, complementing the organized categorization. This intentional editing brings each color category to life, providing bridesmaids with dynamic visuals that highlight the nuances and vibrancy of diverse collection.
Caption:
Garden party ready in the Femme Nouveau Bridesmaid Collection — arriving in July! 🌸🤍
TRENDING TUNES AMPLIFYING AWARENESS AND SALES
Bridesmaids posts are made to not only showcase the beauty of the dresses but to inspire awareness and boost sales. A key element in this strategy is the selection of lively and trending music. Unlike the music in bridal posts, the choice of music here adds vibrancy and energy to the posts, capturing attention and creating a dynamic atmosphere. By aligning with popular trends, I aimed to resonate with audience, infusing excitement and style into the bridesmaid dress selection process. This deliberate fusion of captivating visuals and trending music serves as an influential combination, enhancing brand awareness and fostering a sense of contemporary elegance that resonates with the brand's clientele.
IG HIGHLIGHT STORIES: INTERACTIVE Q&As WITH AUDIENCE
INFLUENCER ENDORSEMENT
The bridesmaids posts are powerfully endorsed by influencers, adding an extra layer of authenticity and style to the dresses. As part of an ongoing project, I strategically assisted in identifying seasonal influencers to collaboratively create content that showcases the latest trends in bridesmaid dresses. By partnering with influencers, it not only enhances brand visibility but stay attuned to the ever-evolving landscape of social media trends. This initiative serves as a dynamic exploration of the intersection between fashion, influencers, and social media, providing valuable insights into the preferences and styles that resonate with the audience.
click to see the collaborative post ...
Hope LaVine's digital presence and engagement metrics would play a crucial role in reaching and influencing a broader audience. By leveraging her expertise, creativity, and reach, Jenny Yoo Collection can expect an impactful collaboration that not only showcases the bridesmaid dresses in an authentic light but also aligns seamlessly with the brand's aesthetic and values.
The post generated 418k of awareness and 6,200 comments on Instagram, 842k views and 9,300 comments on TikTok, marked one of the most successful collaboration of the season.
TIKTOK: WHERE VIDEOS TAKE CENTER STAGE
TikTok has emerged as the dynamic platform propelling Jenny Yoo Collection's videos to viral success. The captivating and trend-savvy content shared on TikTok has resonated with a vast and engaged audience, leading to the organic amplification of the brand.
