THE SUMMER!
The destination for the summer campaign was centered around creating content and visuals that captures the essence of the season, emphasizing the warmth and radiant glow associated with summer.
Campaign Period
07.2023-09.2023
Key Messaging
Seasonal Makeup & Skincare Featuring Latest Launch
Caption:
Hello, hydration! 💦 These sunny day selects are packed with skin-enhancing ingredients like Tsubaki Oil, Vegetable Derived Squalane, and Grape Extract to keep your skin feeling nourished and radiant.
Poolside selects:
• Skin Activator
• Vital Skin Complexion Drops
• Liquid Super Loaded
• Lit Up Highlight Stick
• Squeaky Clean Liquid Lip Balm
What's in your summer beauty routine?👇☀️
#WestmanAtelier #ConsciouslyCraftedBeauty
CAPTIONS THAT SIZZLE WITH THE SUMMER GLOW
In creating this caption, the approach was to infuse creativity into the promotion of a product set with the goal of boosting sales. The greeting was crafted to set a positive and inviting tone, immediately capturing attention. By highlighting the skin-enhancing ingredients, it was aimed to convey the product's quality and benefits. By categorizing the items as 'Poolside selects' and listing them, it's not only promoted each product but also encouraged followers to visualize incorporating them into their summer routine. The inclusion of hashtags tied the content back to the brand and its commitment to consciously crafted beauty. This creative and engaging caption was crafted to enhance the overall appeal and drive potential sales during the sunny season.
Caption:
Bring skin to life in an instant. Each multidimensional pearl reflects light to reveal an ethereal glow—no matter the shade. Here’s how Gucci chooses her shade based on her mood. 💖
💫 Peau de Rosé: “I use this cool oyster pink to brighten and lift my skin.”
💫 Peau de Pêche: “This nudey peach evens tone and provides natural corrective color.”
💫 Peau de Soleil: “It’s a straight shot of sun-kissed skin. I use to add warmth and define.”
Liquid Super Loaded is available now in all three ethereal shades on Westman-Atelier.com.
#WestmanAtelier #SkinSupercharged
CAPTIONS THAT SIZZLE WITH THE SUMMER GLOW
In crafting this caption, I aimed to create a connection with the audience by offering insights into Gucci's personal choices based on her mood. The opening line was designed to evoke excitement and a sense of immediacy. Describing each shade with Gucci's own words added a personal and relatable touch. The content was created to boost sales for the latest launch.
INFLUENCER PARTNERSHIP MADE THE HIGHLIGHT
As an integral part of the campaign, influencer partnerships rely heavily on visually captivating assets to showcase our summer makeup tutorials to the audience. Aside from images, ensuring the seamless flow of each transition in the videos is crucial to elevating the overall impact of these collaborations. The focus on crafting visually appealing content is key to the effectiveness of our messaging, contributing significantly to the success of the campaign and reinforcing our brand identity.
CLICK THE PICTURE TO SEE MORE PROJECTS
SUMMER MAKEUP SHELVES: PRODUCT UPLOAD ON SHOPIFY
As part of the campaign, I managed the Shopify E-site, organizing and curating summer makeup shelves categorized into Summer Glow, Summer Shades, Summer Wedding Look, and Summer Skin. This strategic organization aimed to enhance the user experience and promote targeted seasonal products, contributing to the campaign's success.
